Marketing that sounds like each client
Your team runs content, paid, and SEO for a dozen brands. The drafts come back fast and generic, because the assistant doesn't hold the client's voice or numbers.
The brand voice, on file
Tone rules, banned phrases, the tagline history, what the client rejected last quarter. In the brand's folder, read by every assistant that drafts for it.
Folder tree
- root
- fern-and-forage
- lumen-cycles
- brand
- voice-rules
- paid-search
- northgate-hotels
- saltmarsh-gin
- verity-dental
- wrenhouse-coffee
lumen-cycles › brand
voice-rules
Channel strategy that carries over
How each client runs content, paid, and SEO, the audiences, the offers, the do-not-touch topics. The next strategist's assistant starts where the last one left off.
lumen-cycles
channel-strategy
Published- Content Audience: dog owners, 25-45
- Paid Offer: 20% off first order
- SEO Off-limits: pricing pages
Paid campaigns with the context
The target CPA, the negative keywords, the creative angles that flopped. Captured per client so the assistant briefs from history, not a blank page.
lumen-cycles
paid-brief
PublishedTarget CPA
£42
Negative keywords
Creative angles
Nothing off-brand ships
New brand facts go through review before assistants use them. The client's voice changes on purpose or not at all.
-
voice-rules
lumen-cycles · via Claude
-
banned-phrases
saltmarsh-gin · Priya Shah
-
offer-calendar
northgate-hotels · Dan Okafor
-
audience-notes
wrenhouse-coffee · Priya Shah
lumen-cycles › brand
voice-rules
via ClaudeGet your agency in early.
Request access and start with one brand folder and its voice rules.